Caleb Berry · Chicago, IL
Caleb Berry · Chicago, IL
Senior Analyst at Ovative Group · Chicago, IL

Caleb Berry

Empowering experiences.

1M+
viewers reached
100+
designs created
3+
years experience
PROFESSIONAL EXPERIENCE

One thing is always constant: I engage in creative problem-solving.

Ovative Group

Chicago, IL

Senior Analyst

Now Mar 2026 — Present
  • Performs deep site performance analyses for user persona and customer insights.
  • Manages A/B testing execution and strategic CRO optimizations for healthcare and retail businesses.
  • Collaborates with developers to implement customized site tracking via Adobe Launch and Google Tag Manager.

Analyst

Jun 2024 — Feb 2026
  • Led UI/UX research and prototype design for an online scheduling experience launched to 1M+ users.
  • Leveraged AI to create an internal VBA script that streamlined team workflow for A/B test analyses.
  • Created multiple AI agents, workflow automations, and Excel templates to improve tactical and strategic website optimizations.

Digital Experience Optimization Intern

May 2023 — Aug 2023
  • Created training materials for AI-driven and no-code tools to drive team adoption.
  • Generated 100+ mid-fidelity mockups with Figma, competitor research, and GA4/Adobe Analytics to deliver designs that improve funnel efficiency.
  • Performed industry research on usability testing, digital experience offerings, and CRO solutions.

Arthur J. Gallagher & Co.

Rolling Meadows, IL

Financial Benefits Consultant Intern

Jun 2022 — Aug 2022
  • Analyzed COVID-19 data to identify healthcare trends and guide patients' financial forecasting.
  • Delivered a 20-minute mock pitch and presentation to close a warm lead.
  • Supported and QA'd monthly reports to inform financial projections.

Illinois Sports Consulting Agency

Champaign, IL

Vice President of Marketing

Jan 2022 — Jan 2023
  • Modified and improved the club's website through WordPress.
  • Scaled student organization to 70+ active members.
  • Used Adobe Photoshop and Illustrator to create social-media posts and brand collateral.

Illini Rec Room

Champaign, IL

Counter Attendant

Oct 2020 — May 2024
  • Reduced customer checkout time by enhancing the checkout processes for all employees.
  • Trained new employees on the IT and POS systems to improve transactional flow.
  • Served over 2,000 customers for bowling, billiards, and arcade games.

University of Illinois Urbana-Champaign

Champaign, IL

B.S. Information Systems — Gies Business

Aug 2020 — May 2024
  • Graduated with a 3.86 GPA in coursework involving systems analysis, data management, UX, and business analytics.
  • Led capstone project to create UML infrastructure for a mobile application prototype, Wist.
  • Created a high-fidelity Figma prototype of a centralized educational app, DegreeZ.
MY CORE SKILLSET

Five skills, centralized around digital experience and creation.

See the breadth and depth of my core skills, and the impact I’ve driven through each.

Let's build something
Let's build something
CONTACT

Contact Me

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📍 Chicago, IL